UFC CEO Dana White makes appearance in Super Bowl LVIII commercial

UFC CEO Dana White has appeared in a Bud Light commercial that is set to air during Super Bowl LVIII on Sunday.

A few months ago, it was announced that the Ultimate Fighting Championship had signed a sponsorship deal with Bud Light. The multi-year partnership is believed to be worth in excess of $100 million, highlighting the commitment that both parties have made.

As you can imagine, though, given some of the press surrounding Bud Light in the last twelve months, the reactions weren’t all positive. Despite that, White has defended the deal and seems to be excited about the future.

RELATED: UFC CEO Dana White responds to backlash over new Bud Light deal

If that wasn’t clear enough, it may well be now after White appeared in the following Bud Light commercial that will air during the Super Bowl this weekend.

Dana said the following about his appearance.

White’s thrill at Bud Light commercial

“It was an absolute blast to be a part of Bud Light’s Super Bowl commercial this year,” White said in a statement. “Anheuser-Busch and the Super Bowl are two of the biggest American brands in the world. The cast, the director and Peyton were fun to work with and it was such an incredible way to kick off my new partnership with AB and Bud Light.”

Quotes via MMA Fighting

This kind of exposure can only be helpful to the UFC as they continue to expand their empire. Who knows, maybe this is the continuation of a blossoming acting career for the boss – but we wouldn’t hold our breath.

What did you make of Dana White’s cameo in this commercial? Are you a fan of their new sponsorship deal with Bud Light? Will you be tuning in to the Super Bowl? Let us know, BJPENN Nation!